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Welcome to Summer term. Books and supplies will be available to order starting May 06, 2024. There are three different ways to purchase your books.

  1. Place your order to be shipped, standard shipping fees apply.
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ESSENTIALS OF MARKETING RESEARCH (LOOSE-LEAF)

ESSENTIALS OF MARKETING RESEARCH (LOOSE-LEAF)
$121.00

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect(R) and SmartBook 2.0.

Note: 
New Spring 2022
ISBN: 
9781260511857
Author: 
Binding: 
Loose Leaf
Publisher: 
Publication Date: 
January 2, 2020
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