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Welcome to Fall term. Books and supplies will be available to order starting July 25th. There are three different ways to purchase your books.
- Place your order to be shipped, standard shipping fees apply.
- Place your order to be picked up in the bookstore. You will receive an email when your order is ready for pick up. Please have your four-digit order number when you pick up your order.
- Shop in the Bookstore for the books and supplies you need.
ESSENTIALS OF MARKETING RESEARCH (LOOSE-LEAF)
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect(R) and SmartBook 2.0.
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